MyRAA + Road Service 2019

The myRAA App was built to access all benefits of the RAA membership, including special offers and discounts from partners. The new App additionally accommodates Road Service within the App. Now making it easier and faster to book Road Service right to your vehicle location. No phone calls required!

My Roles

Project Manager, Lead Designer


UI/UX Design, CX, Design Direction,



Business challenge

In responding to changes within the automotive industry, RAA has been working to strengthen its brand positioning “There’s more to RAA than you might think.”Our previous projects with RAA focused on internal end-users, whereas this project was about increasing value and engagement for external end-users, i.e. RAA’s members. Moreover, this should also help the company’s branding objective: to be seen as innovative and progressive.

More detail on this project coming. Please check back soon